4 Keys Media is a digital media company specializing in online and offline campaigns.

We work with you to successfully build your brand’s engagement, awareness, and digital footprint by promoting on your platforms and helping you reach your goals.

The 4 Keys


Our goal is to build your business in a way that you feel comfortable with. Successful social media communications plans are implemented that align with your marketing goals.


The consumer today is engaged, interactive, and willing to learn more about your business product or service.


Let us help you establish a strong foundation of daily interaction and online community-building.

Beth Rosen Creative Director


We have spent time identifying and authentically targeting online groups, spaces, and communities in which your consumer’s influencers and contacts spend time interacting





Facts About the Stop Zombie Mouth Campaign

  • This Halloween, ADA and PopCap Games are redefining what a Halloween “treat” can be, by giving a fun game free, instead of candy.

  • The American Dental Association (ADA), the leading source of oral health-related information, and PopCap Games, a leading digital games creator and a division of EA, have partnered to raise awareness of the importance of kids’ oral health in addition to providing a fun alternative to sugary treats on Halloween night.

  • Anyone wishing to give away PopCap’s hit Plants vs. Zombies instead of sweets for Halloween this year can download free game coupons (redeemable for the full PC/Mac edition of Plants vs. Zombies) at http://stopzombiemouth.com.

  • The free codes can be redeemed at http://stopzombiemouth.com starting Oct. 30, but no later than Nov. 10. They are good for the PC or Mac version of the super-popular game, which normally sells for $19.95.

Key Link

On Twitter

Join the Stop Zombie Mouth Twitter Party

Please join us for an online Halloween Celebration! We’ve teamed up with PopCap – the coolest online games for kids and the American Dental Association to help Stop Zombie Mouth! Join the #StopZombieMouth Twitter Party with Halloween Party Tips and Great Prizes!

DETAIL AND RSVP FORM: http://www.partybluprintsblog.com/uncategorized/stop-zombie-mouth-twitter-party-popcap-ada/

DATE: Wednesday, October 24th

TIME: 9:00 – 10:00 PM ET

LOCATION: #StopZombieMouth

HOSTS: @DawnSandomeno @BethRosen @RoleMommy @Partybluprints and @EvolvingStacey

SPONSORS: @Popcap and The American Dental Association @ADAMouthHealthy

RULES: You must RSVP and be a US resident 18 and older to be eligible to win.


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Direct link to video on YouTube: http://youtu.be/PakDzaJZR8o

Social Media Suggestions

Press Releases

About the American Dental Association (ADA)

The not-for-profit ADA is the nation’s largest dental association, representing more than 157,000 dentist members. The premier source of oral health information, the ADA has advocated for the public’s health and promoted the art and science of dentistry since 1859. The ADA’s state-of-the-art research facilities develop and test dental products and materials that have advanced the practice of dentistry and made the patient experience more positive. The ADA Seal of Acceptance long has been a valuable and respected guide to consumer dental care products. For more oral health information, visit the ADA’s website at www.MouthHealthy.org.

About PopCap

PopCap Games is the leading global developer, publisher and operator of casual video games: fun, easy-to-learn, captivating games that appeal to all ages across PC, mobile, social and other platforms. Based in Seattle, Washington, PopCap was founded in 2000, was acquired by Electronic Arts in 2011, and has a worldwide staff of more than 400 people in Seattle, San Francisco, Vancouver, B.C., Seoul, Shanghai and Tokyo. PopCap’s games have been downloaded over 1.5 billion times by consumers worldwide, and its flagship franchise, Bejeweled®, has sold more than 50 million units.



What the Wizard of Oz can teach us about Social Media. Beth Rosen @Bethrosen

1. Social media is not about selling, it’s about building relationships.

2. Share your Knowledge

The Scarecrow had the knowledge all along just as you do with your business, product or service. The willingness to share that knowledge and answer other people’s questions is a great way to build your name and reputation.

3. Have a Heart

The Tin Man was always able to demonstrate that he cared and was interested. It is important to do the same in order to help build trusting relationships because people do business with those who they know, like, and trust. It is vital to listen, observe and care about what others have to say because it is the best way to get them to care about you.

4. Keep Confident

The Lion had the courage, but he just needed to be pointed in the right direction and gain confidence. Social Media is all about being social, engaged, helpful, and friendly. You already know how to do that with family and friends, so just bring that same confidence to customers and clients. Show your sense of humor and be confident and others will be drawn to you.

5. Good Karma

The Good Witch was always looking to see where she could provide help. If you do the same by being willing to go out and share and provide meaningful and helpful content you will get it back. It is also important to build strong relationships because social media is a great way to make connections with others who will also be able to help you build your brand.

6. Follow the Facebook Road

Facebook is a great place to post fresh content, open discussions and share experiences with your customers. It is important to have your Facebook friends post reviews, share stories and ask questions.

7.  Facebook Path

Facebook is the face of your business, product or service. You are able to brand your business by adding photos and information. You want to use Facebook to form an interactive community using your wall posts, discussions and fan conversations.

8. Use Twitter as your Crystal Ball

Twitter is a place for you to follow discussions on topics you care about. You can start by watching people in your area of interest and then taking the time to listen and observe what they have to share. When you’re ready to go ahead and add to the conversation. Remember to be helpful and relevant. It is important to provide content that is useful and meaningful.

9. The Twitter Crystal Ball

You can use #Hash tag to follow conversations happening in real time, and go back and read some you may have missed. Twitter let’s your followers share your content with others. Using Twitter can also help you to expand your social network and find the influential people whom you want to build relationships with.

10. You have always had the power within and remember “There Is No Place Like Home”…Make sure you have something to share and then if they want more information – bring them back to your “Home” Web site, blog, or place you want them to learn more about you.

So how can you get started using social media? Remember nobody knows your business, product or service better then you do. Take time to build relationships, have the courage to know you’re providing content that is helpful, meaningful, and reverent. Take time to listen and observe what the trends are, where the conversations are happening, and who the important people are. The crystal ball is using Twitter to be able to see all that is happening in real time. You want to use social media to continue to build your brand, so think about where “home” is and make sure you drive your leads, traffic, and contacts back to where you can continue to build relationships with them to grow your brand and business.



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New Media Market

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The  New Media Market

One day Seminar for Women Entrepreneurs

New to Social Media ~~You Don’t Want to Miss This Day!

Have you been procrastinating over Social Media?  Feeling intimidated by technology?  Or perhaps you’re wondering why and how websites like Twitter andFacebook can help you or your business?  Then, The New Media Market is for you!

According to Recent Survey…

  • 42 million US women use Social Networks (approx. 53% of 79M adult women use Social Media)
  • 75% participate weekly social media sites
  • 85% make buying decisions influenced by blogs
  • 39% spend less time reading newspaper
  • 36% spend less time reading magazines
  • 30% less time watching TV
    Resource: Blogher

This is your opportunity to “shop” for the social media tools that best suit your personal and business goals. This one day seminar will introduce you to the powerful and influential world of Social Media.  Hear how these free tools have helped many businesses to grow their brands and connect with customers.  Most importantly, get hands-on instruction in how to get started.

About Sessions

New Media Marketing Plan Success: Building on A, B, C, D, E on LinkedIn

Traditional business schools often teach the five Ps of marketing: product, place, price, packaging and promotion. In the new media market, marketing is all about Action, Brand, Community, Design and Experience. Discover how to build a marketing plan you can use to launch a company, grow an existing business or develop a community on LinkedIn. Session includes an interactive planner to make plans and chart progress.

Twitter: What, How & Why Does it Matter to You?

Social Media Networks like Twitter has changed the way we engage and communicate. From news reporters and talk show hosts tweeting and interacting with viewers to brands and bloggers engaging with one another and expanding their readership, those who are avid user are harnessing the power of social connections. Some organizations are tuning in and listening to what their customers are saying via on Twitter. This new media platform has allowed people globally to be connected more efficiently and in real time. Even some colleges are offering Social Media Education and Griffith University in Australia is making a class on Twitter mandatory for journalism students. This session will introduce Twitter:

  • What is It?
  • How to engage with people, establish long lasting relationships.
  • Why does it matter to your personal reputation or your business?

Personal Brand

Personal brands are a must if you’re a solo-prenuer. In fact, they’re important for professionals period. Learn how Sarah Evans uses social media for her business. She’ll share strategy must-haves, a personal case study and  tips to make you think. No, this isn’t going to make you an overnight success. It will get you thinking about more effective ways to use popular tools and plan for your future growth.

Blogs: The Mothership of New Media Marketing

Women are nearly twice as likely to use blogs than social networking sites as a source of information (64%), advice and recommendations (43%) and opinion-sharing (55%), while they are 50 percent more likely to turn to social networking sites as a means of keeping in touch with friends and family (75%). Source: BlogHer 2009 Women and Social Media Study

Learn how business blogs:

  • outperform traditional websites in search engines
  • support better customer communications with community comments
  • function as publishing platforms that share content around the web
  • conserve marketing and web development dollars
  • serve as marketing research centers

Vlog Your Heart Out

How video blogging can enhance virtually everything you create online.The #s tell it best. YouTube serves up over 10 Billion videos each month! If you are a blogger, a small business owner or a Fortune 500 organization, there is no doubt that video content brings in more views and return views than text. Learn how to start adding video to your personal or professional efforts online for great results. This session is your “What Not To Wear” for all things video. Tune in!

Best Face Forward

Image is everything when it comes to you and your business brand.  Learn what types of profile pictures are ideal for use on social media sites.  Learn tricks to look your best when working with web cams.  From wardrobe to makeup to lighting, television news veteran Nancy Loo will answer your questions and concerns so you can put your best face forward online! You’ll also learn how to get the attention of traditional media through the use of new media!

Marketing Tools for Your Sites

When talking about tools and ways to bring more readers to your website, most will assume that learning SEO is the only way. Sure that’s an important topic. But did you know there are many other free tools and ways available out there for you? I will walk you through in taking the steps to make sure that you take advantage of all the effective (and some free) marketing tools out there available for small businesses.

Hands On  Social Media Networks, Tools & Apps

This session will help you jump start your social media presence with hands on assistance:

  • Twitter profiles
  • Facebook & LinkedIn
  • Connect smart phones to your social media sites
  • Set up desktop applications to help you to stay socially organized
  • Introduce other tools, gadgets & apps that will enhance social media experience & more

Duong Sheahan, MJ Tam, Barbara Rozgonyi, Nancy Loo & Beth Rosen will be hosting The New Media Market seminar.

*This one day event includes coffee & pastries in the morning & lunch provided by our Platinum Sponsor, Pinstripes!

Early Registration Discount until April 1st!

*Limited space for this seminar will allow quality connections & hands on assistance.


Check out the monthly live web broadcast of Chicagonista Live featuring four Chicago women discussing issues relevant to themselves and women all over Chicago and the world.

The show moderated by Fox Chicago’s Nancy Loo and featuring MJ Tam, Duong Sheehan and Beth Rosen will cover topics including fashion, beauty, celebrities, local issues, social media and more.

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Together with Nancy Loo and See Mom Run I had a tour of the Chicago board of trade.

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Get Camera Ready

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Raggs (PBS Kids)

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The 3rd Annual Social Media for Communicators

February 22-24 • Coca-Cola Company World HQ • Atlanta
Beth will be a presenting Speaker
Tickets are:$1195
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