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Facts About the Stop Zombie Mouth Campaign

  • This Halloween, ADA and PopCap Games are redefining what a Halloween “treat” can be, by giving a fun game free, instead of candy.
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  • The American Dental Association (ADA), the leading source of oral health-related information, and PopCap Games, a leading digital games creator and a division of EA, have partnered to raise awareness of the importance of kids’ oral health in addition to providing a fun alternative to sugary treats on Halloween night.
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  • Anyone wishing to give away PopCap’s hit Plants vs. Zombies instead of sweets for Halloween this year can download free game coupons (redeemable for the full PC/Mac edition of Plants vs. Zombies) at http://stopzombiemouth.com.
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  • The free codes can be redeemed at http://stopzombiemouth.com starting Oct. 30, but no later than Nov. 10. They are good for the PC or Mac version of the super-popular game, which normally sells for $19.95.
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Key Link

On Twitter

Join the Stop Zombie Mouth Twitter Party

Please join us for an online Halloween Celebration! We’ve teamed up with PopCap – the coolest online games for kids and the American Dental Association to help Stop Zombie Mouth! Join the #StopZombieMouth Twitter Party with Halloween Party Tips and Great Prizes!

DETAIL AND RSVP FORM: http://www.partybluprintsblog.com/uncategorized/stop-zombie-mouth-twitter-party-popcap-ada/

DATE: Wednesday, October 24th

TIME: 9:00 – 10:00 PM ET

LOCATION: #StopZombieMouth

HOSTS: @DawnSandomeno @BethRosen @RoleMommy @Partybluprints and @EvolvingStacey

SPONSORS: @Popcap and The American Dental Association @ADAMouthHealthy

RULES: You must RSVP and be a US resident 18 and older to be eligible to win.

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Video

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Direct link to video on YouTube: http://youtu.be/PakDzaJZR8o

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Press Releases

About the American Dental Association (ADA)

The not-for-profit ADA is the nation’s largest dental association, representing more than 157,000 dentist members. The premier source of oral health information, the ADA has advocated for the public’s health and promoted the art and science of dentistry since 1859. The ADA’s state-of-the-art research facilities develop and test dental products and materials that have advanced the practice of dentistry and made the patient experience more positive. The ADA Seal of Acceptance long has been a valuable and respected guide to consumer dental care products. For more oral health information, visit the ADA’s website at www.MouthHealthy.org.

About PopCap

PopCap Games is the leading global developer, publisher and operator of casual video games: fun, easy-to-learn, captivating games that appeal to all ages across PC, mobile, social and other platforms. Based in Seattle, Washington, PopCap was founded in 2000, was acquired by Electronic Arts in 2011, and has a worldwide staff of more than 400 people in Seattle, San Francisco, Vancouver, B.C., Seoul, Shanghai and Tokyo. PopCap’s games have been downloaded over 1.5 billion times by consumers worldwide, and its flagship franchise, Bejeweled®, has sold more than 50 million units.

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What the Wizard of Oz can teach us about Social Media. Beth Rosen @Bethrosen

1. Social media is not about selling, it’s about building relationships.

2. Share your Knowledge

The Scarecrow had the knowledge all along just as you do with your business, product or service. The willingness to share that knowledge and answer other people’s questions is a great way to build your name and reputation.

3. Have a Heart

The Tin Man was always able to demonstrate that he cared and was interested. It is important to do the same in order to help build trusting relationships because people do business with those who they know, like, and trust. It is vital to listen, observe and care about what others have to say because it is the best way to get them to care about you.

4. Keep Confident

The Lion had the courage, but he just needed to be pointed in the right direction and gain confidence. Social Media is all about being social, engaged, helpful, and friendly. You already know how to do that with family and friends, so just bring that same confidence to customers and clients. Show your sense of humor and be confident and others will be drawn to you.

5. Good Karma

The Good Witch was always looking to see where she could provide help. If you do the same by being willing to go out and share and provide meaningful and helpful content you will get it back. It is also important to build strong relationships because social media is a great way to make connections with others who will also be able to help you build your brand.

6. Follow the Facebook Road

Facebook is a great place to post fresh content, open discussions and share experiences with your customers. It is important to have your Facebook friends post reviews, share stories and ask questions.

7.  Facebook Path

Facebook is the face of your business, product or service. You are able to brand your business by adding photos and information. You want to use Facebook to form an interactive community using your wall posts, discussions and fan conversations.

8. Use Twitter as your Crystal Ball

Twitter is a place for you to follow discussions on topics you care about. You can start by watching people in your area of interest and then taking the time to listen and observe what they have to share. When you’re ready to go ahead and add to the conversation. Remember to be helpful and relevant. It is important to provide content that is useful and meaningful.

9. The Twitter Crystal Ball

You can use #Hash tag to follow conversations happening in real time, and go back and read some you may have missed. Twitter let’s your followers share your content with others. Using Twitter can also help you to expand your social network and find the influential people whom you want to build relationships with.

10. You have always had the power within and remember “There Is No Place Like Home”…Make sure you have something to share and then if they want more information – bring them back to your “Home” Web site, blog, or place you want them to learn more about you.

So how can you get started using social media? Remember nobody knows your business, product or service better then you do. Take time to build relationships, have the courage to know you’re providing content that is helpful, meaningful, and reverent. Take time to listen and observe what the trends are, where the conversations are happening, and who the important people are. The crystal ball is using Twitter to be able to see all that is happening in real time. You want to use social media to continue to build your brand, so think about where “home” is and make sure you drive your leads, traffic, and contacts back to where you can continue to build relationships with them to grow your brand and business.

 

 

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Beth Rosen on Chicagonista Live

February 15, 2010

Check out the monthly live web broadcast of Chicagonista Live featuring four Chicago women discussing issues relevant to themselves and women all over Chicago and the world. The show moderated by Fox Chicago’s Nancy Loo and featuring MJ Tam, Duong Sheehan and Beth Rosen will cover topics including fashion, beauty, celebrities, local issues, social media [...]

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Chicago Board of Trade

February 14, 2010

Together with Nancy Loo and See Mom Run I had a tour of the Chicago board of trade.

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Coca Cola Conference Social Media for Communicators

February 14, 2010

The Coca-Cola Company, Ragan Communications and Public Relations Society of America Present: The 3rd Annual Social Media for Communicators February 22-24 • Coca-Cola Company World HQ • Atlanta Beth will be a presenting Speaker Tickets are:$1195 SOLD OUT

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Daily Herald

February 14, 2010
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